TouchPoint*Pulse™

Ad Copy Testing with Essential Decision Criteria Metrics* PLUS Diagnostics! Includes specific versions designed for Video, Print and Static Digital

* CCPersuasion, Break Through, Main Idea

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TouchPoint*Pulse™ provides quality metrics for assessing copy quality as well as an array of diagnostics to fine-tune your ads.

Product support image.Insight Rabbit offers this fully automated version of MSW Research’s sales-validated TouchPoint advertising effectiveness testing product. With specific versions designed for Video, Print and Static Digital ad formats, TouchPoint*Pulse not only provides the high quality research metrics which allow you to make media deployment decisions with confidence, but also an array of diagnostics for fine-tuning and optimizing the in-market performance of your ads.Product support image.

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Features

Assess
Test rough or finished ads in video, print or digital ad formats.
Decide
Based on the CCPersuasion measure which is validated “more than any other measure in the business” (per Quirk’s).
Optimize
Rich diagnostic feedback for revising roughs or tweaking finished ads before airing.