Brand Strength Monitor™

Brand Equity Tracking

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Brand Strength Monitor™ provides unparalleled insight into a category and your brand’s position in it.

Product support image.The Brand Strength Monitor provides unparalleled insight into a category which can be deployed at a point in time, before versus after campaign release or as an ongoing tracker. BSM is anchored by CCPreference - the ONLY independently validated measure of brand value. It also layers in traditional funnel metrics, usage profiles, cross brand consideration as well as relative market position of all competitors in terms of equities, consumer relationships, market factors and more - to bring actionable insights that help power brand growth.Product support image.COMING SOON

Features

Flexible
Assess the category at a point-in-time, pre-post campaign, or as an ongoing tracker with customizable frequency.
Comprehensive
Provides in-depth information on all major players in your brand’s category.
Proven
Utilizes a battery of time tested metrics, anchored by the only independently validated measure of brand value.