Impact | Screener™

Concept and Adcept Screening

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Easily identify the strongest concepts or adcepts with our marketplace proven screener tool. Find out which are worthy of further development and how to optimize for maximum effect in-market.

TouchPoint*Pulse Lite™

Ad Copy Testing

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A quick version of MSW Research’s sales-validated TouchPoint advertising effectiveness testing product. Pulse Lite provides just the essential decision criteria metrics which allow you to make media deployment decisions with confidence.

TouchPoint*Pulse™

Ad Copy Testing

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A fully automated version of MSW Research’s sales-validated TouchPoint advertising effectiveness testing product. Pulse provides the metrics essential for making media deployment decisions as well as an array of diagnostics to fine-tune your ads.

Brand Strength
Monitor™

Brand Equity Tracking

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Receive unparalleled insight into a category at a point in time, pre-post campaign or as an ongoing tracker. The Brand Strength Monitor provides a comprehensive view of category dynamics, anchored by CCPreference – the ONLY independently validated measure of brand value.

Coming Soon

Advertising Performance
Monitor™

Advertising Tracking

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In-market, real time, brand lift measurement designed to answer the strategic question of how much specific creative drives ROI for specific marketing channels.

Coming Soon

Agile and Iterative DIY Research Solutions for More Impactful Advertising

Insight Rabbit Serves Your Entire Creative Planning Cycle

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Uncover Brand and
Category Insights

Understand brand’s strength, equities and competition

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Evaluate Advertising Concepts

Assess and compare multiple static or video concepts

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Evaluate Rough Communications

Qualify for further development to finished copy

Copy qualification & insights for revisions

TouchPoint*Pulse™
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Evaluate Finished Communications

Qualify for in-market media deployment

Copy qualification & insights to optimize

TouchPoint*Pulse™
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Evaluate In-Market
Ad Performance

Assess in-market effect of multiple ads for course correction

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Check Brand Health
and Equity

Ongoing or periodic assessment of brand & category trends