We believe you shouldn’t have to settle for “good enough”, “fast and cheap” or the old “quality, speed, price – pick two out of three” scenario… We believe you should have it ALL:

Best in class research methodologies in an easy to use, fast, affordable, and fully automated DIY research platform

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Impact | Screener™

Concept and Adcept Screening

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Easily identify the strongest concepts or adcepts with our marketplace proven screener tool. Find out which are worthy of further development and how to optimize for maximum effect in-market.

TouchPoint*Pulse Lite™

Ad Copy Testing

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A quick version of MSW Research’s sales-validated TouchPoint advertising effectiveness testing product. Pulse Lite provides just the essential decision criteria metrics which allow you to make media deployment decisions with confidence.

TouchPoint*Pulse™

Ad Copy Testing

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A fully automated version of MSW Research’s sales-validated TouchPoint advertising effectiveness testing product. Pulse provides the metrics essential for making media deployment decisions as well as an array of diagnostics to fine-tune your ads.

Brand Strength
Monitor™

Brand Equity Tracking

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Receive unparalleled insight into a category at a point in time, pre-post campaign or as an ongoing tracker. The Brand Strength Monitor provides a comprehensive view of category dynamics, anchored by CCPreference – the ONLY independently validated measure of brand value.

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Advertising Performance
Monitor™

Advertising Tracking

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In-market, real time, brand lift measurement designed to answer the strategic question of how much specific creative drives ROI for specific marketing channels.

Coming Soon

Key Benefits

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Easy

Set up a survey in just a few minutes.

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Fast

Have results in 24 hours (in most cases). Faster results mean faster insights.

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Affordable

Less expensive than every other comparable online option available.

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Best in Class

The most trusted and accurate methodologies available anywhere; online DIY or full service.

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Customizable

Preset survey templates that still allow customization based on your specific needs and objectives.

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Automated Dashboard

Beautifully designed automated dashboard that allows you to easily share results.

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DIY or DIFY

Do It Yourself or We Do It For You – same price.

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Customer Service

Contact us at hello@insightrabbit.com or at 516-394-6092 to speak to one of our experienced researchers.

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